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Plain guides to Arabic localization for PR and communications teams in the UAE and Saudi Arabia.

Plain guides to Arabic localization for PR and communications teams in the UAE and Saudi Arabia.

Lexica blog cover reading “Which Arabic?” with a speech bubble asking for Arabic.

Which Arabic? A plain guide for PR and marketing teams

Clients ask for “Arabic” and get surprised by our first question: which one? Here is when MSA fits, when dialect works, and the five questions to settle before you brief.

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